Are you attempting to reach more potential dental patients online? Not sure how to go about optimizing your Google My Business listing for your dental practice? In 2018, optimizing your dental practice website and business listing is more important than ever.
When it comes to spending money, more and more consumers are turning to the internet before making any decisions, even when it comes to their dental care! When it comes to digital marketing, it is highly important if you want to make sure your dental practice is being found when potential patients are searching. People these days are using laptops, tablets, and even smartphones to look up information about businesses before they even visit the location.
Recent research about search engines and local business have determined that:
Digital marketing is also a more direct form of advertising, allowing dental practices to target patients that are actively seeking dental treatment. Although billboards, newspaper ads and even mailing brochures can be effective, they often target patients that aren’t even looking for a dentist. Ultimately digital marketing has a better return-on-investment in comparison to a lot of other traditional marketing tactics.
Have you ever noticed that when you perform a local search, such as “dental practice near me”, there are Google My Business listings embedded into the search results? This is known as the “local 3-pack” and is displayed when Google notices that a search query has local intent.
This local 3-pack section is great for local business owners to have an advantage over national businesses that may not have a local presence. Wondering what qualifies as a “local search”?
Ensuring that your dental practice can be found in the local 3-pack on Google search is extremely important for finding new patients. If your practice doesn’t have a Google My Business profile, you have no chance of acquiring new patients online through local search. We recommend creating and optimizing your Google My Business profile as quickly as possible. Consumers can quickly contact your dental practice, read through positive reviews left by your patients, and even get directions straight to your dental practice.
Once you have claimed your Google My Business listing, we ensure the address and phone number are local and permanent. The following steps can be taken to help increase the chances of your listing appearing in the local 3-pack:
Interested in attracting more dental patients through local searches? Contact Adit today to learn more about how our digital marketing for dentists can help your practice attract more patients online.