28 August 2023

Sizzling Summer Smiles: 5 End-of-Summer Dental Marketing Ideas to Attract Patients

Sizzling Summer Smiles: 5 End-of-Summer Dental Marketing Ideas to Attract Patients

As the summer season comes to close, dental practices, have a golden opportunity to ramp up their marketing efforts and attract new patients. With people returning from vacations and getting back into their routines, it's the perfect time to showcase your practice's services and entice potential clients with exciting promotions.

Adit's robust digital marketing capabilities can be the perfect companion for implementing these end-of-summer dental marketing ideas to have your practice shine like the summer sun.

1. Social Media-Based Back-to-School Specials

Social Media-Based Back-to-School Specials

Parents are getting their kids ready for the new school year as the summer break ends. Why not offer a back-to-school dental special to encourage families to prioritize their oral health? Promote discounted check-ups, cleanings, or orthodontic evaluations to ensure students start the year with a bright and healthy smile.

Examples of back-to-school specials:

Sparkling Smiles for School Days

Offer a comprehensive dental exam, teeth cleaning, and X-rays at a special discounted rate for all school-going children. This package will help parents ensure their kids' oral health is in top shape before they return to their classrooms with confidence.

Straighten Your Smile for Success

Provide a significant discount on orthodontic evaluations and braces for students seeking to achieve a straighter and more aligned smile. Highlight the importance of addressing alignment issues early on to boost both oral health and self-esteem.

Family Check-up Day

Family Check-up Day

Encourage families to prioritize dental health together by offering a family check-up package at a reduced price. This package can include check-ups, cleanings, and fluoride treatments for all family members.

Adit's social media ad features come in handy here. Utilize this feature to reach out to your existing patient base and inform them about these exclusive back-to-school offers.

Targeted online ad campaigns can be set up to attract new families who are actively searching for dental services for their children. For example, if you're offering a significant discount on orthodontic evaluations and braces for students, you want to ensure your social media post attracts the right participants and effectively conveys the importance of a straighter and more aligned smile.

Here's how to write the perfect social media post or ad that captivates your audience:

1. Attention-Grabbing Headline

Start with a catchy and attention-grabbing headline emphasizing the offer's benefits. For example: "Unlock Your Best Smile Yet! Special Discount on Orthodontic Evaluations and Braces for Students!"

2. Relatable Opening

Begin your post with an opening that resonates with your target audience, in this case, students seeking a straighter smile. For instance: "Hey, Students! Are you ready to achieve a confident, radiant smile? We have an exciting offer just for you!"

3. Emphasize the Discount

Clearly state the significant discount being offered on orthodontic evaluations and braces. Be specific and mention the percentage or dollar amount they can save. For example: "Get a jaw-dropping 25% off on orthodontic evaluations and braces! This limited-time offer won't last long, so act fast!"

4. Appeal to Their Goals

Address the students' aspirations and desires. Remind them of a straighter smile's positive impact on their lives, from improved oral health to increased self-esteem and confidence. For instance: "Imagine the academic success and confidence that come with a perfectly aligned smile! Our orthodontic treatments can help you achieve that and more."

5. Highlight the Importance of Early Intervention

Educate your audience about the significance of addressing alignment issues early on. Emphasize the long-term benefits of orthodontic treatment during their student years. Share insights on how early intervention can prevent dental problems in the future and set them up for a lifetime of healthier smiles.

6. Call-to-Action (CTA)

Include a clear and compelling call-to-action that encourages students to take immediate action. Use action words like "Call now," "Book your evaluation," or "Claim your discount today!" to prompt them to reach out to your dental practice.

7. Eye-Catching Visuals

If your office loves to use Instagram to attract leads, be sure to pair your post with high-quality visuals that showcase before-and-after images of successful orthodontic treatments. Visuals are a powerful way to illustrate the transformation and inspire potential participants.

8. Link to Learn More

Provide a link or direct participants to a landing page on your website where they can learn more about the offer and schedule an appointment. Make the process seamless and convenient for them.

9. Express Gratitude

Show appreciation to your social media followers for considering the offer. Use phrases like "We can't wait to see you smile!" or "Thank you for choosing us for your orthodontic journey!"

Remember, an engaging social media post is concise yet compelling. Keep it focused on the benefits, and make sure it aligns with your practice's branding and tone. By following these tips, your social media post will effectively attract participants to Straighten Their Smiles for Success!

2. Teeth Whitening Bonanza

Teeth Whitening Bonanza

Summer leaves people with sun-kissed skin but can also leave their teeth stained from indulging in colorful foods and drinks. A teeth-whitening bonanza can be a fantastic way to refresh your patients' smiles and boost their confidence as they head into the new season.

Examples of Teeth Whitening Special Offers:

Summer White Smile Package

Offer a comprehensive teeth whitening package that includes in-office professional teeth whitening sessions, take-home whitening kits, and post-treatment maintenance products. Provide this package at a special discounted rate for a limited time, encouraging patients to take advantage of the offer to achieve a dazzling white smile for the summer.

Whiten with Friends

Encourage patients to bring together a friend or family member to receive teeth whitening treatments. Offer a buy-one-get-one (BOGO) deal on teeth whitening services, making it a fun and enjoyable experience for patients to brighten their smiles side by side.

Summer Smile Makeover

Create a comprehensive smile makeover package with teeth whitening and other cosmetic dental treatments such as veneers or dental bonding. Present this package at a discounted price to entice patients who wish to transform their smiles for a fresh and confident look this summer.

Leverage Adit's practice analytics to identify the most in-demand services among your patients. Understanding patient preferences will help you tailor your teeth whitening promotions effectively. For example, if your data reveals that teeth whitening is a popular service among younger patients, you can target specific age groups with tailored online ad campaigns that highlight the benefits of your "Summer White Smile Package."

Online Smile Transformation Challenges

Contests and challenges are exciting for participants and a powerful marketing tool to attract new patients to your dental practice. By leveraging the popularity of social media and the allure of winning valuable prizes, you can create online challenges that promote oral health, showcase your expertise, and foster a strong sense of community among your followers.

Adit's call tracking feature and digital marketing capabilities can be instrumental in measuring the success of these challenges and reaching a wider audience.

Oral Health Awareness Challenge

Oral Health Awareness Challenge

Raise awareness about the importance of oral health with an "Oral Health Awareness Challenge." Invite participants to share their oral hygiene routine, oral health tips, or a creative video demonstrating proper brushing and flossing techniques. Encourage them to use a designated hashtag for the challenge and tag your dental practice in their posts.

Adit's digital marketing capabilities, such as targeted Google ad campaigns, can help you promote the challenge to a broader audience beyond your existing followers. By reaching out to people who might not be aware of your practice yet, you can attract potential patients interested in maintaining good oral health.

Healthy Smile Recipe Contest

Combine oral health and nutrition with a "Healthy Smile Recipe Contest." Invite participants to share their favorite smile-friendly recipes that promote healthy teeth and gums. These recipes could include foods rich in calcium, vitamins, and antioxidants beneficial for oral health.

Utilize Adit's email campaigns to notify your existing patients about the contest and encourage them to participate. Engage your social media followers by showcasing some of the submitted recipes, and consider featuring the winning recipe on your website or in your practice's waiting area. This promotes healthy eating habits and positions your practice as a valuable source of oral health information.

Smile Transformation Storytelling Challenge

Empower your patients to share their smile transformation stories through written testimonials or short videos. Whether they underwent a cosmetic dentistry procedure, teeth whitening, or orthodontic treatment, these personal stories can be inspiring for others considering similar treatments.

With Adit's call tracking feature, you can measure the impact of these stories by monitoring the number of inquiries and appointments made by potential patients who were influenced by these testimonials. Sharing these stories on your website and social media platforms will create a positive image of your practice and its dedication to transforming smiles and lives.

Dental Trivia Showdown

Add an element of fun and friendly competition with a "Dental Trivia Showdown." Host live trivia sessions on your social media platforms or through interactive polls on your website. Prepare a set of oral health-related questions and challenge participants to test their dental knowledge.

Adit's practice data analytics can help you measure engagement levels and identify the most popular trivia topics, allowing you to tailor future trivia events to resonate better with your audience. Consider offering small prizes or discounts to participants who answer the most questions correctly, encouraging them to revisit your practice for future dental needs.

3. Summer Referral Program:

Summer Referral Program

A Summer Referral Program can be made even more effective by leveraging Adit's digital marketing capabilities to boost social media engagement. Here's how Adit can help you maximize the impact of your referral program through social media:

Engaging Visual Content

Adit's digital marketing tools enable you to create visually captivating content for social media promotion. Design eye-catching graphics, shareable posts, and even short videos for your dental website that showcase the referral incentives and the joy of participating in the program. Engaging visual content is more likely to be shared by your existing patients, expanding the reach of your referral program to their networks.

Interactive Polls and Q&A Sessions

Use Adit's digital marketing capabilities to conduct interactive polls and Q&A sessions on social media. Ask your followers about their preferences for referral rewards or invite them to share their experiences with your dental practice. This interactive approach fosters a sense of community, encourages participation, and keeps the referral program top-of-mind for your audience.

Share Referral Success Stories

Leverage Adit's email campaigns and social media platforms to share referral success stories. Highlight heartwarming stories of patients who referred friends or family members and received the incentives. Sharing these stories humanizes your practice and encourages others to participate in the referral program.

User-Generated Content

Encourage patients to generate content related to the referral program and share it on their social media profiles. For example, invite them to post about their positive experiences at your practice or showcase their excitement about referring someone. Repost or share this user-generated content on your practice's social media pages to amplify its reach.

Contests and Giveaways

Organize social media contests or giveaways related to the referral program. For instance, participants could be asked to tag a friend they would refer to your practice for a chance to win a special prize. Adit's digital marketing tools can help promote these contests and giveaways, creating buzz and excitement around your referral program.

Engage with Participants

Respond promptly to comments, messages, and mentions on social media related to the referral program and dental care reviews. Engaging with participants and acknowledging their contributions creates a positive impression of your dental practice and encourages continued participation. Consider integrating an online reputation management feature like Pozative Reviews to streamline your response process. This will ensure no one falls between the cracks and receive next-level interaction with your dental team.

Social Media Advertising

Adit's targeted online ad campaigns can be used to promote your Summer Referral Program to a broader audience. By specifying demographics and interests, you can reach potential patients who are likely to be interested in participating in the referral program. Social media advertising expands the visibility of your program and drives more engagement and referrals.

4. Summer Social Media Challenges

Summer Social Media Challenges

Harness the power of social media to create fun and engaging summer challenges that promote oral health and attract new patients. Social media challenges are a fantastic way to increase your practice's online visibility, encourage user-generated content, and foster a sense of community among your followers.

Brushing Selfie Challenge

Create a "Brushing Selfie Challenge" where participants are encouraged to take a creative selfie while brushing their teeth. They can use fun toothbrushes and toothpaste or even dress up as their favorite dental superhero! Participants should tag their dental practice in their posts and use a specific hashtag created for the challenge. Each week, select a winner who will receive a dental care package with oral hygiene goodies.

Adit's digital marketing capabilities, especially targeted online ad campaigns, can help you promote the challenge beyond your existing followers. By targeting specific demographics and interests, you can reach a wider audience and attract potential patients who might be interested in participating in the challenge.

Vacation Smile Selfie Contest: Celebrate the Beauty of Smiles

Embrace the summer vibes and elevate the spirits of your patients and online community with an exciting "Vacation Smile Selfie Contest." This contest is about capturing the joy and radiance of smiles while people are on vacation, creating a delightful experience for participants and your dental team.

Create visually appealing and interactive content to promote the contest through Adit's digital marketing capabilities. Engaging graphics, captivating posts, and attention-grabbing videos can entice potential participants to share their vacation smile selfies and interact with your dental practice on social media.

Summer Smile Transformation Stories

Encourage your patients to share their summer smile transformation stories through written testimonials or short videos. Whether they underwent a cosmetic dentistry procedure or simply improved their oral hygiene routine, these personal stories can be incredibly inspiring for others.

Leverage Adit's call tracking feature to track the number of inquiries and appointments made by potential patients who were influenced by these transformation stories. Share the stories on your website and social media platforms, and consider offering a special discount or incentive to patients who share their stories to encourage more participation.

Beach Clean-Up Smile Squad Challenge

Promote environmental consciousness and community engagement by organizing a "Beach Clean-Up Smile Squad" challenge. Encourage participants to volunteer for a beach clean-up event and share their experiences through photos or videos. Participants can proudly display their smiles while positively impacting the environment.

You can capture your followers' attention and encourage participation by crafting engaging content, such as visually appealing graphics and captivating posts. Adit's social media promotion ensures that the challenge reaches a wider audience beyond your current followers, attracting individuals who are passionate about environmental consciousness and community engagement.

Embrace Adit's Marketing Magic for Sizzling Summer Smiles!

Ready to take your dental practice to new heights? Choose Adit's cutting-edge marketing platform to unlock the full potential of your marketing efforts and make this end-of-summer season one of success, smiles, and connections.

Why choose Adit for your end-of-summer digital marketing?

  • Dependable Customer Service: Receive exceptional support from Adit's experts, from onboarding to ongoing assistance, ensuring your marketing success.
  • Customizable Options: Tailor marketing strategies to your practice's unique needs, reflecting your brand and connecting with your target audience.
  • Seamless Integration with Existing PMS: Streamline workflow with synchronized patient data, optimizing operations for efficient practice management.
  • Targeted Online Ad Campaigns: Precisely reach your desired audience with built-in digital marketing features that maximize your investment and attract new patients.
  • Social Media Promotion and Engagement: Engage and connect with patients on social media, building brand loyalty and maintaining a strong online presence.
  • Practice Data Analytics: Utilize data-driven insights to measure campaign success, refine strategies, and drive patient acquisition and retention.
  • Comprehensive Reporting: Assess ROI and campaign effectiveness with detailed reports, guiding strategic adjustments for optimal results.
  • Reputation Management: Manage online reputation effectively with real-time alerts and review monitoring, enhancing trust and attracting more patients.
  • Patient Communication Solutions: Strengthen patient loyalty with automated appointment reminders and personalized email campaigns.
  • Local Search Optimization: Enhance visibility in local search results, attracting more local patients and increasing practice foot traffic.
  • Compliance with Industry Regulations: Adhere to HIPAA and ADA guidelines, safeguarding patient privacy and maintaining a positive practice reputation.
  • Expert Guidance and Marketing Strategies: Access industry experts for strategic insights and support in crafting effective marketing campaigns.
  • Return on Investment (ROI) Tracking: Monitor marketing performance and optimize budget allocation for maximum ROI.
  • Regular Updates and New Features: Stay ahead with ongoing improvements and innovations in digital marketing, keeping your practice competitive and relevant.

Unleash Adit's marketing magic to make this end-of-summer season a transformative period of success and smiles for your dental practice. With its empowering platform, you can attract new patients, build lasting relationships, and achieve your growth objectives.

Don't miss out on this transformative opportunity to make the end-of-summer season a period of success and smiles. Get started now and watch your dental practice shine like the summer sun! Book your free demo today to learn more.

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Angela Ledford

Angela Ledford

Director of Marketing

Angela is a former English teacher turned marketing content specialist. Over the past 10 years, she’s developed marketing strategies to forge enduring bonds between B2B, B2C and SaaS companies and their clients through holistic education, effective communication, and captivating storytelling that moves audiences to act.


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