Social networks provide a huge opportunity for content promotion. However, there is no absolute answer as to the best time to post on social media. The simplest thing to do is post when the people you want to see the content are on the network. First, some investigative work must come into play.
There is an ample supply of data out there on optimal times to post on social media.
The best time above all is Wednesdays at 3 p.m. Additional peak times to post on Facebook are Saturdays and Sundays from 12-1 p.m.; Thursdays and Fridays from 1-4 p.m.
Use spikes by 10 percent on Fridays. It is suggested that since people tend to be in a good mood on Fridays, it is a good time to post funny or upbeat content.
Weekends before 8:00 a.m. and after 8:00 p.m. are stated to be the worst times to post to Facebook.
Twitter is accessed on handheld devices and desktop PCs, at the workplace and for personal use. People read feeds during their spare time.
The best time to tweet is Monday through Friday between noon and 3 p.m. and at 5 p.m.
For business to business marketers, weekdays are best with optimum click-through rate on Wednesdays.
For business to consumer brands, ideal tweet days are Wednesday and weekends.
There has been some success for businesses posting during the hours of 2–3 and 6–7 a.m., and 9–10 p.m. It just depends on your industry.
Load your best posts on LinkedIn in the middle of the week from 5–6 p.m. Additional prime time’s include Tuesdays from 10–11 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 a.m., at noon., and from 5–6 p.m.
Overnight from 10 p.m. to 6 a.m. is the least productive time to post on LinkedIn.
The best time to post on Pinterest is any evening, especially Saturdays from 8–11 p.m. Additional optimal times include from 2–4 a.m. and 2–4 p.m., and Fridays at 3 p.m.
Instagram is intended for mobile use. Users tend to use the network any time, but most typically engage with content more during off-work hours than during the workday.
The best times to post on Instagram are Mondays and Thursdays at any time except between 3–4 p.m.
It has been shown that videos tend to perform best any night between 9 p.m. and 8 a.m. Some businesses have been successful posting at 2 a.m., 5 p.m., and Wednesdays at 7 p.m.