When it comes to owning a business, retaining customers is just as important as attracting new ones. When it comes to cost, it is far more affordable to retain a customer than finding a new one. Loyal customers also tend to invest more money into businesses. In fact, did you know that about 80% of your business revenue will come from just 20% of your existing customers? Recent research has also shown that Google pays close attention to returning visitors, time spent on your site, etc. when it comes to determining how relevant you are for a search.
Wondering how you can make each customer experience with your business a better one? Focus on your customer support and interaction, making sure that you go above and beyond. Although answering questions, helping your customers and resolving issues are an important part of customer service, it is important to listen to your exact customers’ concerns and provide them with what they are looking for. Never rush, ignore or minimize a customer's concerns or feedback, always learn and grow from it.
Notice all the big companies these have programs such as reward points? Loyalty programs can be a great way to remind your loyal customers that you care while providing incentives for new customers to continue purchasing through your business. Your loyalty program can feature free stuff, discounts or even special insider offers, just find what works best for your business and customers.
When it comes to email marketing or reaching back out to existing customers, many business owners are scared they will “annoy” or “bother”. However, we find that customers are actually happy to learn about new information, products or even services for a business. We recommend making sure that you do not overdo it and always make sure that while reaching out you are providing something useful.
Not sure how to go about a loyalty program, email marketing or attracting new customers? Contact Adit, a digital marketing agency in Houston, TX. We would be happy to help with any of your digital needs.