When it comes to owning a business, retaining customers is just as important as attracting new ones. When it comes to cost, it is far more affordable to retain a customer than finding a new one. Loyal customers also tend to invest more money into businesses. In fact, did you know that about 80% of your business revenue will come from just 20% of your existing customers? Recent research has also shown that Google pays close attention to returning visitors, time spent on your site, etc. when it comes to determining how relevant you are for a search.
Wondering how you can make each customer experience with your business a better one? Focus on your customer support and interaction, making sure that you go above and beyond. Although answering questions, helping your customers and resolving issues are an important part of customer service, it is important to listen to your exact customers’ concerns and provide them with what they are looking for. Never rush, ignore or minimize a customer's concerns or feedback, always learn and grow from it.
Notice all the big companies these have programs such as reward points? Loyalty programs can be a great way to remind your loyal customers that you care while providing incentives for new customers to continue purchasing through your business. Your loyalty program can feature free stuff, discounts or even special insider offers, just find what works best for your business and customers.
When it comes to email marketing or reaching back out to existing customers, many business owners are scared they will “annoy” or “bother”. However, we find that customers are actually happy to learn about new information, products or even services for a business. We recommend making sure that you do not overdo it and always make sure that while reaching out you are providing something useful.
Not sure how to go about a loyalty program, email marketing or attracting new customers? Contact Adit, a digital marketing agency in Houston, TX. We would be happy to help with any of your digital needs.
Josh has made a career working with large DSO organizations and leveraging his extensive sales experience to build partnerships with influential doctors and organizations within the dental industry. He travels the US as an expert guest speaker in medical seminars teaching doctors how to streamline their practices with the latest technology.
Offer ends June 30, 2022, and is limited to prospective customers who participate in a Adit services demonstration and are actively employed by a dental practice. by May 31, 2022. No purchase of Adit services is required. The $50 Amazon gift card will be emailed to the company participating in the demo within 4 weeks of completion of the demo. Offer may not be combined with any other offers and is limited to one (1) gift card per office. Offer is not available to current customers or to prospective customers or individuals that have participated in a Adit demo during the prior six (6) months. Recipient is responsible for all taxes and fees associated with receipt and/or use of the gift card as well as reporting the receipt of the gift card as required under applicable federal and state laws. Adit is not responsible for and will not replace the gift card if it is lost or damaged, is not used within any applicable timeframe, or is misused by the recipient. Adit is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the recipient’s participation in the promotion or receipt or use of the gift card. Recipient agrees to indemnify, defend and hold harmless Adit from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to a recipient’s participation in the promotion and/or recipient’s acceptance, use or misuse of the gift card. This offer is sponsored by Adit Communications, Inc. and is in no way sponsored, endorsed or administered by, or associated with Amazon.
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