29 September 2021

Top Eight Google My Business Optimizations for Dental Companies

Top Eight Google My Business Optimizations for Dental Companies

If you have been looking for the best method to advertise your dental business locally, you have probably heard a lot about Google My Business listings. As the world's largest search platform and marketing giant, this free tool helps companies expand their online brand reach and drive traffic to their websites with their free Google Business profile.

But, knowing how to use your listing to its full capabilities effectively is a challenge. There is a ton of information to absorb, and if you're running a busy dental practice, you may not have the time to study up.

So, to make things a quicker read, this article will break down the top GMB optimizations you need to know about to boost your office's revenue.

What is Google My Business?

Let's first dive into a quick overview of what exactly a Google My Business Listing is.

Essentially, it is a business profile that Google makes searchable. When set up correctly, you pop up in dental search results, including on Google Maps. In addition, this Google business profile acts as a quick snapshot of your company, so patients can decide if they want to continue to your website or not.

This snippet includes many important details about your dental practice, including:

  • Business name
  • Business location on Google Maps
  • Contact information
  • Business hours
  • Patient reviews
  • Business category
  • Images shared by your office and reviewers
  • Links to your website and other pages you want to share

All of this information on your business listing will ensure your dental practice shows up in relevant Google search results and contribute to your local SEO efforts.

Why Your Dental Practice Business Account Needs Google My Business

The Impact of HIPAA Laws on Your Dental Practice

The primary reason your dental marketing strategy should include a Google My Business listing is local search ranking. It's well-known that patients don't rely on word-of-mouth as much as they used to. Instead, they've taken their search for a new provider online.

Search platforms like Google help them find a dental office by prioritizing the metrics they're researching, which include:

  • Ranking
  • Reviews
  • Geographic proximity

So, if you're a dentist in Cincinnati, OH, a patient can enter a search phrase like "dentists in Cincinnati" or "dentists near me," and your GMB listing should pop up at the top of the search engine results page (SERP) with other local businesses in your industry.

So, if you have claimed your GMB profile yet, it's time to do it!

Claiming Your GMB Profile

Initially, claiming your Google My Business listing and setting it up is fairly straightforward. All you need to do is go to the GMB home page and click on the manage now button in the upper right corner.

From there, you will navigate through several prompts that will have you complete your profile, including entering some basic details about your dental company:

  • Business name
  • Location (You can do a separate GMB listing for each branch)
  • Your specialization/category (oral surgery, orthodontics, etc.)
  • Link to your dental website

Once you get through the initial setup process, Google will send you a postcard in the mail with a verification code you will enter to finalize your listing.

8 GMB Optimizations Your Dental Practice Business Listing Needs

The Impact of HIPAA Laws on Your Dental Practice

While setting up your business account page on Google, you may have noticed that there were a lot of options for you to customize. To maximize your local search exposure with this free listing, at the very least complete the following optimizations:

Categorize Your Business Description Accurately

Dental practices have as many variations as there are flowers in the world. So, it's essential that you accurately categorize the type of dental services you provide.

Google offers several category descriptions for dental professionals, including:

  • Pediatric dentistry
  • Emergency Dental Service
  • Denture care
  • Dental lab
  • Cosmetic dentist
  • Dental clinic
  • Oral surgeon
  • Dental hygienist
  • Teeth whitening service
  • Dental school
  • Dental supply
  • Dental insurance agency
  • Dentist
  • Dental radiology

Of course, your office probably provides many of these services, and this optimization allows you to pick up to three categories for your Google my business listing. But, make sure to set whichever is most important as your primary so that Google search results are accurate.

Review Management

One of the most important marketing features of your GMB listing is the review system. Since most patients trust online reviews when deciding on a dental company, it's crucial that your team monitors and responds to any feedback received.

While this may not sound like a Google My Business optimization, per se, dedicated review management optimizes your listing for search algorithms. Whenever you engage with your market audience on your GMB profile, you actually help increase your SERP ranking.

A simple acknowledgment of a compliment or resolving a complaint adds to your practice's trustworthiness and online reputation.

Google Questions and Answers

Google My Business listing features are constantly being updated and added all the time. The recent addition of the Questions and Answers feature adds another free marketing opportunity for dental organizations trying to boost their brand reach online.

Google allows you to use this feature either proactively or passively. You can even allow users to post answers to questions others ask about your practice, but if you do, make sure you enable notifications to get pushed right away so you can manage these responses. You don't want inaccurate information about your dental practice to make potential patients pass you by.

Ideally, you will answer inquiries yourself, which in turn boosts your engagement rating. Doing this can also add authority to your office and help patients in your service area recognize your industry expertise.

Be prepared for some questions you receive to require information that isn't part of your GMB listing. For example, dental companies frequently receive inquiries about the type of insurance accepted, payment options, and holiday hours. Suppose your staff gets asked about specific treatment advice or shares any protected health information (PHI) of a patient in an answer. In that case, this could violate HIPAA law and Google's community standards. So, be vigilant in avoiding these situations.

One method to avoid potential legal issues is to post your own FAQ. This passive approach is ideal and helps minimize your listing getting inundated with questions that aren't relevant to your practice or spammy.

Include Online Scheduling Links

The Impact of HIPAA Laws on Your Dental Practice

If you currently offer online scheduling through your website or a third-party service provider, make sure to include a link to help prospects convert. However, for dental practices who haven't gotten that far in their site design yet, don't worry! You can still add a link that takes visitors to your contact page so they can request an appointment.

The goal is to make access to your scheduling options as easy as possible.

Use the Services Section of Your GMB Listing

Since its introduction in 2018, the Services section of GMB has quickly become one of the most important optimizations to date. This feature does more than allow you to enter all of the dental treatment options your office provides, but you can include a description, as well. Not only that, but you can even categorize your services to make them more search-friendly for users visiting your listing.

This is also a great marketing opportunity because you can use keywording in the descriptions, which will boost your SEO strategy further.

Post Updates, Announcements, and More

When optimizing your Google business account, don't forget about the posting features that come with your free listing. You can further optimize your posts by choosing what type of category it falls under:

  • Offers
  • What's New
  • Events
  • Products

All of these come with their own unique features and provide you additional marketing opportunities for free! Of course, you can also choose just to add a new image or create an advertisement. Just keep in mind there is a character limit as well as specific content guidelines you must follow. But, optimizing your posts with a clear call-to-action (CTA) makes this an important feature you should regularly utilize.

Below is a quick overview of how to optimize each post category on your GMB page:

Uncategorized Postings

One of the primary reasons you want to use any of the post features is to increase your reputation as an expert in your area of dentistry. This can be done by sharing important oral care tips, providing general treatment information, or sharing the latest news on research affecting your services.

Remember, general posts are a great place to share thought leadership on important topics that prospective patients are concerned about. You should also use your SEO strategy when creating this content by using the best keywords for the subject to maximize your exposure and ranking.

Offers

Everyone loves a special discount or offer when going to the dentist. Just make sure that you incorporate SEO strategies like keywording when advertising your latest promotions. This free advertising is one of the most significant Google My Business Listing optimizations you can use to maximize your local reach.

What's New

Did you just get back from a dental conference or expand your whitening product line? This category is the best space to share this kind of news, and anything else you think is worth announcing.

Maintain Your Contact Information

One of the most frustrating experiences someone has when searching for a dental provider is receiving inaccurate contact information. If you recently moved, created a brand new website, or changed your phone numbers, you need to reflect these changes in your GMB listing.

Out of all the Google My Business listing features out there, this is probably one of the easiest to overlook. Can you imagine how a patient might feel if they show up at your old address and it's just an empty building? Not only did you waste their time and travel, but now they think your dental company closed down.

Regularly check your NAP data (name, address, phone number) and ensure it's consistent not just on your GMB listing but across all profiles that contain these details. From social media to email templates and Yelp listings, Google's search crawlers will find inaccurate data, and this impacts your SERP ranking.

You should also regularly check your shared links to ensure they function correctly and take you to the correct location. If your visitors aren't getting directed to the website you want, your traffic numbers drop, as does your ranking.

Only Use High-Quality Images

You want patients to see your dental office as modern, technologically advanced, and providing quality service. Using low-quality images that appear tiny, blurry, or grainy doesn't create this impression. When optimizing your listing, take a few moments to visit your GMB page using different types of smart devices. This will help you get a better idea of the image quality you're using.

Swap out anything too difficult to make out. Consider taking newer pictures of your office and team members too. Everything changes over time, and you want your prospective patients to have an accurate understanding of your dental business.

Adit Makes Optimizing Your Google My Business Listing a Cinch

The Impact of HIPAA Laws on Your Dental Practice

The majority of your new patients will be converted online, which makes optimizing your local business presence crucial to your digital marketing strategy. Making business account optimizations not only puts you in front of prospects in your service area but can boost your SEO efforts. This means more brand awareness and patient engagement because of your improved Google search ranking.

At Adit, we understand that you may not have the time to complete this process on your own because you have a busy dental practice to manage. Our team of digital marketing experts can help create a robust local search presence for your company through the use of GMB business listing posts, ad campaigns, and so much more.

We also provide an extensive range of dental advertising services that maximize the ROI of marketing tools like Google Ads. Our team can transform your Google My Business listing and other marketing channels into profitable revenue sources that build sustainable growth for your practice.

Reach out to us today to learn more about our company, the latest special offers we have available, and our Patient Guarantee.

You May Also Like

Which Digital Marketing Agency Is Better: Niche Or Full-Service?

For any company, it is of utmost importance that their online marketing layout is efficient and attractive. After all, today’s generation heavily relies on the Internet for just about everything. That being said, it may...

15 December 2015 Ali Jhaver

How Dental Billing Software Boosts Your Revenue

Is your dental office's productivity being swamped by patient volume, billing challenges, and reduced reimbursements because of government...

21 April 2022 Angela Ledford

Online Reputation Management Tips for Local Businesses

When it comes to online business, reputation has become a vital part of obtaining new customers. Did you know most online shoppers check reviews before converting? What do your reviews say about your business? If you aren’t...

14 November 2017 Ali Jhaver

Should You Pay Attention to Vanity Metrics?

When things are going well and money is flowing into a business, flaunting your spreadsheets that are filled with green is great fun. Look at my page views! Look at my page Likes! It all feels like a great big pat on the...

4 March 2016 Ali Jhaver
Angela Ledford

Angela Ledford

Director of Marketing

Angela is a former English teacher turned marketing content specialist. Over the past 10 years, she’s developed marketing strategies to forge enduring bonds between B2B, B2C and SaaS companies and their clients through holistic education, effective communication, and captivating storytelling that moves audiences to act.

X

May 2022 Amazon Demo Promo

Terms and Conditions

Last Updated: April 30, 2022

Offer ends May 31, 2022, and is limited to prospective customers who participate in a Adit services demonstration and are actively employed by a dental practice. by May 31, 2022. No purchase of Adit services is required. The $50 Amazon gift card will be emailed to the company participating in the demo within 4 weeks of completion of the demo. Offer may not be combined with any other offers and is limited to one (1) gift card per office. Offer is not available to current customers or to prospective customers or individuals that have participated in a Adit demo during the prior six (6) months. Recipient is responsible for all taxes and fees associated with receipt and/or use of the gift card as well as reporting the receipt of the gift card as required under applicable federal and state laws. Adit is not responsible for and will not replace the gift card if it is lost or damaged, is not used within any applicable timeframe, or is misused by the recipient. Adit is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the recipient’s participation in the promotion or receipt or use of the gift card. Recipient agrees to indemnify, defend and hold harmless Adit from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to a recipient’s participation in the promotion and/or recipient’s acceptance, use or misuse of the gift card. This offer is sponsored by Adit Communications, Inc. and is in no way sponsored, endorsed or administered by, or associated with Amazon.

X
The Ultimate Guide To Mastering Dental Practice Metrics

The Ultimate Guide
To Mastering
Dental Practice Metrics

Get the roadmap to achieve your goals with Dental Practice Analytics and the tools to guide you every step of the way.

It only takes 10 minutes to become a Dental Practice Analytics Master!

Download Now
Have questions?Chat with us