Have you begun the process of starting up a new dental office and need to create a new name for it? This will be a monumentally important decision for your company that will have long-lasting impacts, so choosing the right moniker is crucial. So, where do you begin? While there are numerous name generators online, these apps can't consider the uniqueness of your practice, your business goals or your brand.
In this article, we provide you with an overview of how to create the perfect name for your dental office, along with numerous examples to inspire.
Outside of wanting your dental office name to benefit your brand's reputation, what other goal should it accomplish for you? If unsure, consider how it can affect your company:
There are countless ways to come up with the perfect name for your dental company, and taking time to brainstorm ideas will make this step easier. Variety is key when weighing your options, and the following techniques can get your creativity flowing:
These are just a small sample of the many inspirational sources you can rely on to help you through the process of naming your dental office.
You may find that once you begin brainstorming, naming options suddenly become endless and hard to narrow down. Remember, you need to base your decision on names that support your business strategy and brand. Below is a quick overview of important elements to consider during this process:
One of the easiest ways to generate workable name ideas for your new practice is focusing on words that connect your brand with your market audience on an emotional level. Relatability is crucial to strengthening your relationship with your patients. To accomplish this in the name you choose, consider words that remind someone of a life experience, place, or feeling.
Examples of using emotionally-based words in a dental office name:
One popular characteristic for both recognizability and marketing strategy is using a location descriptor in your name. This could include city names, streets and crossroads, state nicknames and other historical references related to your area.
Check out these great examples of using location in a business name:
If you have a knack for grammar when it comes to puns and alliteration, naming your dental office can be fun and easy. You can even combine words and phrases! This is also a sure-fire way to create a brand moniker that won't be easily forgotten and boost your marketing strategy.
If you want to create a catchy company name, check out the following examples for inspiration?
Names with Puns
For many dental office names, short and sweet is much more effective than longer monikers requiring abbreviations. When brainstorming your options, try to use words that capture the heart of your business goals. For example, you may want to focus on what services and/or products your office offers or how your customers should feel after being treated by your team.
Additionally, you may opt just to use your name or that of well-known public figures. If there is a family member you want to honor, for example, you may consider incorporating their last name in your business name.
Below are some naming examples using these concepts:
As you can see, all of these options can be easily linked to a dental brand. For example, Beauvoir Dentistry is a historical site in Mississippi, but the name also means "beautiful view" in French. Or, Golden Gate Hygienists, which is easy for residents near this famous bridge to remember. You should also make sure that your options reflect positively on your company and what it represents so your customers will not be embarrassed to share it with others.
You deserve to have all the tools you need to make informed decisions regarding what to name your new dental practice. Consider consulting with a reputable dental marketing firm like Adit to ensure the name you choose will benefit your overall business goals and advertising strategies. We will assign you a dedicated Customer Success Manager to establish goals and develop a timeline to help you maximize your brand's reach.
With all of these ideas for creating a unique dental office name, look at how they come together. In the list below, we've put together over 450 examples of dental names that utilize one or more of the tips we mentioned earlier in this article.
Picking your name can be a lengthy process filled with analytics and planning, but it's just one of many steps in the process of opening a new dental office. Once you've finished this process, you need to complete domain registrations, decide on the type of entity your business will be, and more.
To better establish brand recognition, there are a few steps you can take:
Design a Dental Company Logo
Your logo is another crucial component of your brand identity. While there are free logo creation tools available, the designs available are cookie-cutter types that won't capture your company's vision. Consider working with a professional designer for this step, or work with an end-to-end digital marketing company like Adit that can provide everything from an eye-catching logo to management software to boost your profitability.
Create a Custom-Designed Website
Just like with your logo, you want your website to be perfect for your needs. Simplified templates on DIY sites like GoDaddy or Squarespace won't have the integrations you need to for real-time features like scheduling, chatbots, and other applications specifically built for your needs. Your site will often serve as the first point of contact for prospective patients, so make to have it built by a professional.
Establish Your Presence Online with Social Media
One of the toughest tasks you will face as a new dental company owner is getting in front of prospects when they are looking for you. This often takes place online through search platforms on Google and Yelp. Broadening your brand's reach will require carefully planned market strategies, ad campaigns, and reputational management. Take advantage of popular social media sites and the affordable marketing tools they offer. Also, consult with a reputable dental marketing firm that knows the unique challenges professionals in your industry face.
Invest in a Dental Practice Management Platform
Every new business requires investment in the right tools, staff, and software when first establishing itself. Dental practice management is an essential tool that can benefit every aspect of your business. This software will be one of your most important investments from automated scheduling reminders, patient recall, SMS communication, and insightful analytics. You and your team need a way to balance patient and administration needs effectively, and this type of digital tool can help you meet that challenge.
What'sWhat's in a name? A lot! At Adit, we know that naming your dental practice is a crucial decision that you need to get right the first time. Your name will benefit your brand and business goals and strategies to support your efforts in gaining the recognition you need to find lasting success for your new practice. Further, it helps lay the foundation for your marketing strategies.
Adit is a recognized leader in dental marketing and practice management. We provide you with the professional guidance necessary to launch your new company and begin attracting business from the moment you open your doors. By partnering with our team of marketing professionals, you can create a brand name that captures the uniqueness of your practice and complements your advertising efforts.
Learn more about our years of experience in the dental industry and the unparalleled commitment to quality results we make. Schedule your free demo today!
Angela is a former English teacher turned marketing content specialist. Over the past 10 years, she’s developed marketing strategies to forge enduring bonds between B2B, B2C and SaaS companies and their clients through holistic education, effective communication, and captivating storytelling that moves audiences to act.
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