16 November 2018

Dental Digital Marketing: How & Why?

Dental Digital Marketing: How & Why?

When it comes to attracting new patients for your dental practice, which tactics are you currently utilizing? For many dentists, they invest in traditional methods such as yellow pages, TV ads, billboards, and even radio ads. While these methods can be somewhat useful, in 2018, it is more important than ever to be advertising online as well.

Notice your practice is attracting fewer customers than previous years? In this day and age, most people are looking online when it comes to spending money, including their medical and dental care. For most consumers, yellow pages are a thing of the past! More and more potential patients are also moving away from traditional mediums like television and radio, opting for new online services such as Netflix, Hulu, and Pandora. So what exactly can you do to make sure your advertising is on par with the competition in your area? Try digital marketing for dentists!

Digital Marketing Brings Quicker Return on Investment

Notice that your traditional forms of advertising aren’t providing the same return-on-investment that they used to? While traditional advertising methods, such as newspapers, yellow pages, TV, and radio ads can raise brand awareness in your local community, these methods are no longer as effective for immediate action any longer. In 2018, about 85% of consumers turn to the internet when making a purchase, looking for reviews and information prior to making a decision.

With digital marketing, you can target patients that are actively looking for dental treatments. Search Engine Optimization, for example, works by increasing your relevancy on search engines, allowing patients to find you when searching for keywords such as “looking for dentists”, “dentist near me” and many more! Pay Per Click advertising, on the other hand, allows you to pay to ensure your ad is being seen when potential patients search for these keywords. If a patient clicks on your advertisement, you are charged per click. Both of these forms of digital marketing can be an excellent option for targeting patients that are actually looking to receive dental treatment.

Digital Marketing Reaches the Right Patients

Are you still only utilizing traditional advertising methods to reach your potential customers? Chances are you aren’t even reaching them! When it comes to newspaper, TV and even radio advertisements, many businesses will reach:

  • Patients that already have a trusted dentist in your community.
  • People who are not interested in professional dental care.
  • Patients who already visit your dental practice.
  • Patients that are not currently looking for a new dentist.

As mentioned above, when you utilize digital marketing, it is very simple to target the patients you are interested in attracting, not wasting your money reaching people that aren’t even interested in visiting your dental practice.

Digital Marketing Allows for Direct Targeting

With digital marketing, you can even target more than just new, potential customers. With Pay Per Click advertising and other methods, you can actually reach out to previous patients or even people that have visited your website in the past to remind them that you are still attracting new patients.

Being able to target specific people is a wonderful option for being able to customize your message. You can target customers looking directly on search engines or even those that are visiting local websites for information about your community. With digital marketing it is easier to find the customers you are interested in and providing them with a customized advertisement, making them more likely to be your next dental patient.

How Does Online Marketing for Dentists Work?

At Adit, we are proud to provide a wide range of digital marketing services for dental practices. These services include:

Web Design/Development

Did you know your website is often your first impression on the internet? Adit can make sure that your website leaves the best impression possible on potential patients.

Search Engine Optimization

Are you being found when potential patients are searching online? With search engine optimization, Adit can increase the ranking of your website in search results to allow more potential patients to find your practice.

Pay Per Click

You shouldn’t have to pay when nobody is clicking on your ads. Pay Per Click advertising allows you to advertise to your target audience, and you only pay when the ads are actually clicked.

Social Media Marketing

Is your dental practice active in the online community? Adit can manage your presence on every social media outlet, allowing you to stay active and reach more patients.

Reputation Management

Do you know what your patients are saying about your practice online? Adit makes sure you are rewarded for your hard work satisfying patients by providing tools to encourage your patients to leave more positive reviews. If there are any complaints about your services, we make sure they get the attention they need without incurring a negative effect on your online presence.

Contact Adit Today for Digital Marketing for Dentists

Do you want to reach more patients with digital marketing for dentists? Contact our marketing experts at Adit today. We are ready to help!

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