Are you trying to find more patients for your dental practice? Traditional advertising methods such as yellow pages, billboards, and radio ads not generating the leads they used to? In 2018, your digital footprint as a practice owner is more important than ever. With most consumers turning to the internet to search for businesses, even those in the dental industry are affected. Today at Adit, our digital marketing agency for dentists is covering 4 dental internet marketing strategies you should be implementing in 2018!
When it comes to being found on the internet, one of the most important tools is your website! As search becomes more and more important, so does the quality of your website. Not only are customers interested in a website that functions properly and looks great, but search engines like Google are also taking notice. In 2018, your dental practice website should be responsive and working on any kind of device a potential patient may have, including their desktop computer, laptop, tablet, and even smartphone. Those with websites that are not mobile friendly are finding themselves lower and lower on the search engine rankings.
Content is another very important part of your website, with both search engines and customers expecting to see a lot of informative content. We suggest optimizing the content of your dental practice website to include all of your services along with lots of keywords notifying your potential patients and the search engines exactly where you are located. Be sure to use headers, bullet points, and short paragraphs to ensure customers understand the important information and are able to quickly scan to gain the information they need.
For photography, in 2018 having quality imagery is more important than ever. We recommend ditching the super generic stock photography and hiring a professional photographer that can really make the imagery on your dental practice website shine.
Do you know what your patients are saying about you and your dental practice online? In 2018, your dental practice’s online reputation is more important than ever. More and more customers are turning to the internet to read reviews and testimonials by real patients and customers, with over 75% of consumers saying that they trust online reviews as much as a personal recommendation from a friend.
Certain tools, such as Pozative by Adit, allow dental practice owners to easily, and automatically request reviews from their patients once they have completed treatment. In the event that one of your patients has negative feedback, prior to it being published for the world to see, Pozative will let you know, allowing you to remediate the issue before the review is public.
Are you engaging in the online conversation about your dental practice and services? Social media has become more and more popular over the years, with new platforms popping up from time to time. Taking part in social media and the online conversation about your dental practice can be highly important for increasing local brand awareness, keeping your patients informed about your dental practice and even finding new patients.
We recommend that you post consistently and ensure that your content is worth viewing. This doesn’t mean you have to post 10 times a day. However, you should try to stick to some sort of schedule, so that your followers will know when to expect to see new posts.
Utilizing social media for specials and discounts can be a great way to get more likes and keep people interested in what you have to say.
When it comes to increasing online traffic on your dental practice’s website, there are actually two important strategies we suggest here at Adit. Search Engine Optimization can be a great tactic for organically reaching potential customers for your dental practice, which involves optimizing your practice website to be more relevant to the search engines. Pay Per Click is a tactic which involves creating ads which are displayed on search engines and other websites to attract potential patients. However, you only pay when a potential patient clicks one of your ads.
Are you interested in improving your dental practice’s digital marketing strategy for 2018? Feel free to contact Adit to learn more about our various digital marketing services for dentists. We provide various dental internet marketing services, including web design, search engine optimization, social media management, and even reputation management.