Content that Converts
Compelling content converts consumers online. Clear, concise copy provides an easy to understand read that will ensure your message gets delivered. But, you could write the most efficient copy for your marketing media,...
8 March 2016Should You Pay Attention to Vanity Metrics?
When things are going well and money is flowing into a business, flaunting your spreadsheets that are filled with green is great fun. Look at my page views! Look at my page Likes! It all feels like a great big pat on the...
4 March 2016OFFICIAL: Google to Stop Right Side Ads; What This Means for You?
Right-Side Desktop Ads are a Thing of the Past! Google is implementing a change in the AdWords marketing strategy that completely changes the game of online marketing. The removal of ads from the right side...
19 February 20169 Ways to Keep Clients Loyal and Boost Your Client Retention
If, like thousands of businesses out there, you’re looking to turn the dial on your ROI and grow your business, you’ve probably been mostly focusing your marketing on client acquisition. More clients means...
10 February 2016Retention Marketing: Why You Need to Start!
Why You Need To Start Retention Marketing Today! In the world of online marketing it can seem like trends come and go within the blink of an eye. It is slightly ironic, then, that the latest of these is known...
5 February 2016The Difference Between B2C and B2B Social Media Marketing
B2C and B2B Social Media Marketing Social networking sites such as Facebook, Twitter or even YouTube have changed immensely ever since their creation. They were made primarily for communication purposes. However,...
20 December 2015Which Digital Marketing Agency Is Better: Niche Or Full-Service?
For any company, it is of utmost importance that their online marketing layout is efficient and attractive. After all, today’s generation heavily relies on the Internet for just about everything. That being said, it may...
15 December 2015The Psychology of Branding
Most businesses starting out don’t recognize the significance of branding in regard to marketing. Branding, to put it simply, is to give your service or product an identity; something that is recognizable...
13 October 2015