In 2018, it is more important than ever to have your dental practice online. Research shows that about 85% of consumers (potential patients included) turn to the internet when it comes to making a decision about their purchases, including medical and even dental care. It is also important to make sure you are following the trends in digital marketing, Google, Bing and other platforms are constantly updating their algorithms, making it important to know what will and will not work. At Adit, we specialize in all things digital marketing and make it our mission to stay on top of all the digital marketing trends to ensure each of our clients is thriving.
With each algorithm update Facebook, Instagram, Google, and even Bing makes typically has big changes for the way digital marketing works. While social bookmarking, link building and even keyword stuffing used to be the perfect solution for dominating the internet, in 2018 these are great ways to get yourself manually penalized. Today, we’re discussing the top 4 2018 digital marketing trends for dental practices:
Since the iPhone first debuted in 2007, there has been a demand for websites to also display nicely on mobile devices. Each year, however, this demand grows and grows. In 2018, it is more important than ever for your website to be mobile ready and responsive. Customers are looking for websites that look great on any device, whether it is their desktop, laptop, tablet or even mobile phone. Google, Bing, and other search engines are looking for these websites as well!
At Adit, every website we create for our dental clients is designed to be responsive and beautiful on every single type of device, ensuring that you remain relevant on search engine results. Although in years past, having a mobile-specific website was the way to go, in 2018 it is important to have a responsive website that automatically changes depending upon the device it is being viewed on. This ensures that every visitor has the same experience, no matter what device they are using to search for a new dental practice. Websites that are not responsive will start to rank poorly, making them less visible to potential patients.
Do you know what your patients are saying about your dental practice online? In 2018, reviews are also more important than ever, those with more positive reviews are now being seen as more relevant. When you partner with Adit for your dental digital marketing needs, Pozative is included.
Pozative is a review management platform that allows your dental practice to automatically request reviews from your patients following their treatment at your practice. In the event a patient has negative feedback, you are actually informed before it ever reaches the internet, allowing you to handle any problems before they become public knowledge.
With Pozative, your dental practice can easily get new, positive reviews, making you more relevant to the search engines.
How do your patients schedule an appointment at your dental practice? In 2018, as more millennials become adults, it is extremely important to make sure your potential patients can contact you in more ways than just one. Voice is becoming a thing of the past. More and more customers are looking for ways to book appointments online or through their phone without ever having to talk to someone at your practice.
At Adit, we make sure that your potential patients have many ways to reach you for an appointment, making sure that even those that prefer alternative methods can schedule an appointment at your practice.
In 2018, content has become even more important than ever when it comes to digital marketing. For many years, publishing a few pages stuffed with keywords was enough to get you seen on the internet. However, in 2018, search engines and even customers are looking for fresh, unique content.
When you partner with Adit for your dental digital marketing needs, we make sure that you have fresh, new content on your website each month. This content is designed to inform your patients while also making you more relevant to search engines like Google and Bing.
Want to make sure your dental practice is up-to-date on the latest digital marketing trends for dentists in 2018? Contact Adit today to learn more about how our dental digital marketing can help your practice find more patients.