Creating a thriving dental practice that your community relies on for generations to come is the goal of every practitioner in this field. With the pandemic continuing its path into 2022, the dental industry has overcome the adversity it created with innovative marketing and advertising to stay connected with patients.
If you want to help your dental company have a stellar year of business and continue growing its new patient base, it's crucial to understand how digital marketing works. At Adit, we know you're already busy providing much-needed dental services and are probably crunched for time. So we put together a quick guide of the latest and greatest dental marketing ideas for 2022. After reading them all, reach out to us! We are standing by to help you get your office on track to improved efficiency, sustainable growth, and boosted revenue.
The introduction of digital advertising for the dental industry began decades ago in the early days of the Internet. Today, it's a must for any provider hoping to achieve brand awareness to implement the best dental practices for their marketing strategies. Whether you've made an effort to handle this enormous task on your own or have chosen to partner with an experienced dental marketing firm like Adit, using the right tools for growth is essential.
Another significant evolution in how advertising and social media connections with your patients has changed is the ever-increasing reliance on web-based sites, reviews, and communication to find your services. That's right, capturing potential patients and getting them to book appointments is now done mostly online and not in person.
So if you've neglected to develop your online presence with effective marketing options like email campaigns and Facebook Ads, it's time to step up your game.
Before you scroll through our list of top digital marketing ideas for 2022, make sure you hone your focus on a few key areas:
This is always a winning dental marketing combination when trying to reach out to new patients and cultivate an enduring bond with them.
Ready to see the exciting features, best practices, and innovative ideas that are popular for marketing this year? Check them out below!
The core aspects of your digital marketing efforts will start on your website. Because most dental patients seek out providers online, their first point of contact with your brand is there. In fact, you should treat it as a virtual waiting room, and that first impression when they visit means everything.
You want your practice page to not only be friendly and hold your contact information but to be easy to navigate and provide convenient features for your patients. It's also important to update your site and give it a more modern appeal because most of your practice efforts will direct traffic to this location, so you need to get it right.
One of the primary ways your patients have stayed in touch with their families, employers, and businesses this past year has been through social media. Of course, this component of dental marketing strategy has always been important, but after the pandemic, it's here to stay and has become a lucrative avenue for revenue streams.
When leveraged correctly, platforms like Instagram and Facebook help you not only keep in contact with current and potential patients, but it forms a bond with them. Dental practices cultivate friendships with their clients, and sharing content on these sites boosts this effort as well as improves your reputation in the community you serve.
For example, suppose you are marketing to a niche of patients that often deal with dental anxiety. In that case, you can use social media posts to alleviate these concerns and interact with this market, letting them know that you empathize with these worries and are here to help.
Running ads is a necessary part of any effective dental marketing plan. You may currently only be focused on Instagram and Google Ads for your campaigns, but diversifying your marketing strategies to include Instagram, Twitter, and other related online channels is crucial. When one of these providers goes down, that precious advertising time is lost. Another reason to use multiple ad providers to boost your visibility is they all come with different features that can help you tap into additional revenue streams within your market.
If your budget is still under a bit of a crunch, consider other ecosystems outside of Facebook. Platforms like Pinterest and TikTok are incredibly affordable, and some of their free content posting features can accomplish the same goals without costing you a dime.
You probably already have a Google My Business (GMB) page set up for your practice, but are you treating it like an outdated phone book listing? In 2020, 2021 and 2022, Google introduced new features to this free marketing tool that not only added call logging and insights for your google map results, but they added online business attributes to profiles, as well.
This is a free resource to get your dental practice seen when potential patients are searching for care in your service area. Now you can further enhance your online reputation presence and convert these leads into recurring patients even easier.
Still questioning why your office needs a dental marketing agency like Adit? Contrary to what you may believe, online advertising is helpful for every industry of business, not just tech startups and Youtubers. Despite this focus on boosting your online brand positioning, it all translates into booked appointments with the individuals responding to your web-based efforts. Besides new patients, you will further establish your dental company in the communities you provide services to, which is crucial to building your reputation and good standing.
Below are additional benefits of working with a team of highly qualified digital marketers:
It can't be overstated the importance of your relationship with your patients. Taking the time to create your brand story and share it effectively on the interweb plays a significant role in establishing a connection. Your website, social media profiles, and content that you share will convey more than contact details and your specialty. You give visitors a glimpse into what makes your dental company so unique and insight into what it's like to do business with you.
Adit takes this a step further by supporting your online image with great reviews from your current patients, which translates into valuable referrals.
Dentistry is a high-demand and fiercely competitive industry. While word of mouth is still one of the best methods to grow your base, you need to quickly get out in front of new business opportunities. Staying ahead of your competitors requires ongoing analysis and review of not just your marketing strategy but that of the competition.
Learning how they are finding success and then improve upon them to grab potential patients from their pool is hugely beneficial.
Without the expertise of a knowledgeable dental marketing agency like Adit, it's easy to waste advertising dollars online. Many of our clients had their initial doubts because they didn't understand how targeted advertising works online.
Online ads are an exciting tool, but the process can be overwhelming due to their fast-paced and ever-changing nature. Adit does the research so that every dollar you spend on digital advertising maximizes your opportunities for booking appointments with new and current patients.
Some of the popular social media platforms we can advertise your dental practice on include:
A Google Ad is one of the most effective marketing tools you have at your disposal in the online marketplace. Why? Because when individuals are searching for a product or service on the Google platform, they are ready to make a purchase or appointment. They aren't window shopping--they're researching their options to make dental health decisions. Using ads on this channel means you will get in front of these leads right away.
With over a billion active users logging into this application every day, Instagram has quickly become a lucrative marketplace for the dental industry. Features like Instagram Stories and uploading short value-added video content at no cost have also made this popular for advertisement. Unlike other online social media platforms, Instagram is a closely connected community of people looking for ways to connect with the people, products, and services they love.
Unlike Instagram, Facebook provides a more professional feel to advertising. While the goal is to raise awareness about your brands, they offer more insight and business-focused marketing features in their new Publisher Tools. If you want to highlight how much your patients love their experiences with your dental office or showcase outstanding employees, this social media platform can help you deliver. Even if you want to promote special offers to draw in new clients, Facebook Ads make it easy to create a sales funnel that performs.
Feeling inspired and ready to start marketing your dental company effectively? At Adit, we can create an informed marketing strategy for your business to help you start seeing results sooner than later. So don't burn through your advertising budget. Instead, contact our team of knowledgeable marketers who are standing by to assess, create, and implement successful advertising planning that pays off for the long term. Adit is a leader in dental digital marketing because we actually get dental practices like your own on the front page of search results. We know what it takes not only to rank high but drive new patients to your office, and we have the case studies to back us up.
Worried about the cost of hiring a professional marketing firm to not only build your online presence but assist in dental practice management? We understand! Adit offers a Patient Booking Guarantee where you don't have to pay a dime until you no longer break even on your investment. Request your free demonstration today to learn more about this guarantee and the comprehensive digital marketing strategies and tools we offer!
Angela is a former English teacher turned marketing content specialist. Over the past 10 years, she’s developed marketing strategies to forge enduring bonds between B2B, B2C and SaaS companies and their clients through holistic education, effective communication, and captivating storytelling that moves audiences to act.