In terms of top digital marketing trends, 2017 saw a few consistent strategies that dominated the field. If you’re looking to boost your business’s marketing game, here are a few online marketing trends 2017 proved to be effective.
More and more users are using their smartphones to browse the web, meaning your marketing needs to be mobile-friendly. If your website isn’t optimized for mobile, you could be missing out on potential customers who prefer their cell phone to their computer screen. This could include people who would be looking up your services on the go. Optimizing your site, your email newsletters, and any other advertising for smartphones is essential moving forward into 2018.
Social Media Marketing
If your business isn’t on social media, you’re being left behind. Social media is the number-one way that businesses can interact with customers and show their personality. By having a presence on social media, your business can share other helpful industry information and establish yourselves as an expert in your field. You can also interact one-on-one with customers and give them a behind-the-scenes look at your business, which helps build trust.
Juggling all of your marketing takes time and effort, which is why marketing automation was such a huge trend in 2017. Automating your social media posts, your email newsletters, and other marketing tasks allows you to schedule your campaigns in advance so you’re not always scrambling. Marketing automation also allows you to view multiple campaigns at a glance to make sure you’re not repeating information.
If marketing has you stumped, it’s better to let a professional do the work. Adit has a team of trained specialists that can transform your marketing strategy to net more conversions. For more information, let’s talk! Give our digital marketing company a call at (832) 583-9783 today.